GORILAH

GORILAH brings bold flavor and primal strength to the Malay fitness scene
with a beast-mode attitude and local flair. Each flavor is led by its own illustrated gorilla character,
turning protein into a personality-driven experience that’s fun, fearless, and impossible to ignore.

BRANDING
STRATEGY
A flavor-forward protein brand built on character, strength, and local cultural attitude.
DESIGN
DIRECTION
Playful gorilla mascots, vibrant flavor coding, and bold typography create a fun, collectible shelf presence.