Chikin Chingu (치킨 친구)

Chikin Chingu (치킨 친구) meaning "Chicken Friend" in Korean, features playful, bold packaging that
captures the fun and social spirit of Korean fried chicken culture. The design combines vibrant colors,
friendly typography, and Korean-inspired illustrations to evoke a sense of warmth, community, and flavor.
It’s crafted to stand out on shelves and bring a taste of Korea’s street food energy into every meal.

BRANDING
STRATEGY
Crispy, bold, and always fun — your tasty chicken bestie for sharing good vibes & great bites!
DESIGN
DIRECTION
Elegant serif typography, rich signature colours, and detailed botanical illustrations finished with premium foil accents.